Lacoste captures the essence of effortless French elegance, translating the timeless style of the iconic Lacoste polo into a fragrance that is fresh, refined, and unmistakably modern.

The scent opens with an invigorating burst of frozen yuzu, delivering a sparkling citrus freshness that instantly energises the senses. At its heart, an aromatic blend of lavender and geranium unfolds, adding a sophisticated floral freshness that is both vibrant and masculine. The fragrance settles into a rich, enduring base of cedarwood, creating a warm woody trail that lingers with understated confidence. This fougère woody citrus composition masterfully balances freshness, intensity, and sophistication, making it the perfect signature scent for every occasion, from daytime refinement to evening elegance.

Inspired by the legendary Lacoste polo shirt, the bottle reflects the House’s unmistakable design heritage. It is wrapped in the iconic ‘petit piqué’ texture, finished in a deep, elegant blue and adorned with the signature tone-on-tone embroidered crocodile. Sleek silver gunmetal accents reinforce the fragrance’s contemporary character, while the outer packaging echoes the same refined aesthetic with crisp vertical white lines inspired by the polo shirt’s distinctive piping.

The name L.12.12 pays tribute to one of fashion’s most recognisable garments: L for Lacoste, 1 for the unique petit piqué fabric, 2 for the original short-sleeved design, and 12 representing the final prototype personally selected by René Lacoste. Each fragrance in the collection is inspired by a signature polo colour, giving every scent its own distinctive personality while remaining true to the spirit of the brand.

The L.12.12 Bleu campaign unfolds within the refined atmosphere of a Parisian dressing room, where the iconic blue polo shirt becomes a symbol of effortless sophistication and modern masculinity. Illuminated by striking plays of light, the deep blue bottle embodies the fragrance’s vibrant energy and timeless elegance, perfectly reflecting the balance of freshness and intensity found within.

From polo to perfume, L.12.12 Bleu takes its place within the celebrated Lacoste wardrobe of fragrances—a collection where every scent expresses the enduring style of the iconic polo shirt. Joining Blanc, Silver Grey, and Noir, Bleu introduces a bold new interpretation, adding a fresh olfactory dimension to this emblematic range while celebrating confidence, authenticity, and contemporary elegance.

GTIN: 3386460172745