What if there’s another way?

Paradigme by Prada is a new signature masculine fragrance built around a powerful question: What if there’s another way?

More than a fragrance, Paradigme is an invitation to challenge expectations, embrace curiosity, and explore new perspectives. It reimagines modern masculinity beyond traditional definitions where confidence becomes curiosity, strength is expressed through finesse, and success is no longer measured by convention, but by the freedom to create your own paradigm.

The name Paradigme [pa-ruh-dym] reflects this philosophy: a new perspective, a new way of thinking, doing, and being. An evolution of the Prada identity, the name is an augmented anagram of Prada, creating a direct connection with its feminine counterpart, Paradoxe. Together, they embody a shared vision of reinvention and self-expression.

A fragrance that dares to rethink the rules, Paradigme Eau de Parfum transforms the traditional approach to scent creation. It blends unexpected contrasts and refined ingredients to create a contemporary masculine signature sophisticated, expressive, and effortlessly distinctive.

The composition opens with the vibrant freshness of Calabrian Bergamot, bringing a luminous and energetic introduction. At its heart, Bourbon Geranium reveals an elegant aromatic character, balancing freshness with depth. The fragrance settles into a rich foundation of Ambery Woods, leaving a warm, magnetic, and memorable trail.

Fragrance Family: Ambery Woody
Gender: Masculine
Occasion: Day & Night

Top Note: Calabrian Bergamot
Heart Note: Bourbon Geranium
Base Note: Ambery Woods

Paradigme by Prada a new way to define yourself.

GTIN: 3614274182897